– Keep the audience in mind when writing your essay
– Realize the reader will probably spend 1 minute on your essay so get their attention early
– Make sure the reader learns something about you that he or she would not learn from your application
– Tell a story, don’t write a resume
– Try to “connect” to the reader

Excerpts from Collegeweeklive “Conquering the College Essay” session by Alan Gelb

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